I can live with a wild plant being given a cultivar name if it is significantly different from others of its kind, in the wild and assuming it is brought into cultivation. That's fair enough. What annoys me is when a wild plant of which there are hundreds/thousands/millions in the wild, all visually identical, is given a cultivar name. I was particulartly offended years ago and many alpine growers in NZ were, that an English nurseryman came to NZ, collected many plants and took them home and named them for his nursery and his family members. They were native plants which had no differences from others of the same species.
Okay, I'm with you now, Lesley. In my typically dense male way I hadn't cottoned on to the exact nature of your objections.
Have to admit my initial thought on seeing the pic of Azalea (sorry, Rhodo!) 'Persil' was similar to Fermi's - not that good an ad for the washing powder with that yellow stain in the centre, but then wee stains can be very stubborn.