I generally take the approach that seed needs to be sown at a depth approximately proportionate to its size - so surface sown for small / tiny seeds (gentians, primulas, campanulas etc); covered for larger ones (most bulbs, peonies etc). This generally seems to work reasonably well for most groups, though there are bound to be exceptions.
Does anyone think top dressing colour might make any difference? For example a white top dressing like perlite lets in more light?